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1 min readCan't keep customers? Learn why NOW.
Dear Reader, Recently, I found myself in a situation that left me more frustrated than supported. I was trying to work with a small business to execute on a event that should’ve been simple: register, confirm, and get the information we needed to move forward. Instead, the process was layered with unnecessary steps, unclear instructions, and hidden “requirements” no one explained. Worse, when I asked for clarity, the person helping me didn’t even have access to the information I needed. After...